Things to Know When Doing Business in Latin America
Considered as one of the most crucial decisions your company will make in attempting to build business relationship abroad is that of choosing the right person to represent your company, and this is true as far as with Latin America is concern. We are going to present here some suggestions, and if you read more, you will be helped to learn and be guided more about your options in choosing this point person to travel abroad and represent your company.
The number one thing to know is that Latin Americans are a diverse population, thus you have to realize that your representative does not necessarily need to have a Hispanic name and background, because you will not encounter favoritism or discrimination in this regard.
The number two suggestion is to have a representative who can speak and understand both English and language in Latin America, so you have a plus factor together with the fact also that English is also used as the language of business, with an interpreter as an added help. Having a representative who has good conversational skills will help him or her communicate with the hosts that will further enhance friendship for your company.
Next is to realize that your representative will have to do everything he or she can to get to know the hosts in order to slowly build a relationship of trust, over being highly skilled or knowledgeable or competent in your area of business.
You should then be looking for some characteristics of a good representative that you can further develop in the person. To become the company’s ideal representative, look for the person who is flexible, very patient, and good with people most importantly.
By flexibility we mean one who is the type who can have fun in new experiences, who can be adventurous, and who can adapt to surroundings unfamiliar to him or her. In addition, this representative must be willing to accept cultures not familiar with him or her, can travel on successive trips just to seal the agreement, and even after the business relationship has established, must be able to offer customer service continuously as long as needed.
Your representative should recognize that patience is a virtue, especially in Latin America the pace of life is slower considerably. Therefore, there must be an awareness by your representative that it will not be fast to develop relationships, and he or she has to do this with a genuine and personal disposition to develop the friendly relationship with the Latin American company.
Know that Latin Americans appreciate intellectual conversations on broad range of topics, thus your point person must have the intellectualism to engage with the hosts in social situations, considering he or she will be spending lots of time with them.